Now I work in marketing and I’ve actually thought about this before. I remember how, when I lived in London, that seeing what people were reading on the Tube was a real barometer of how well a book was doing and often would start a conversation about a particular book when I got into work. Planting commuters to read your book seems like a sensible thing to do to promote it.
Well, Jennifer Belle, New York author of ‘ The Seven Year Bitch’ has beaten me to it. Not only did she hire and pay actresses to read her book but she also auditioned them to make sure their laughs sounded just right when they were chortling their way through it as well. Crazy? Maybe, but check out how it’s worked for her..
http://publishingperspectives.com/?p=18559&utm_source=streamsend&utm_medium=email&utm_content=12451303&utm_campaign=Hint%20Fiction%20Writing%20Contest%20-%20Great%20Prizes%20-%20No%20Entry%20Fee
Anyone want to sign up to reading ‘The Other Boy’ on the DART?!
Kar
Yvonne_Cassidy
Jennifer Farrell
Yvonne_Cassidy